Started following @ScottWilliams a twit like myself who caught my attention with some like minded thinking. Anyway he Tweeted about ‘The 5 Be-Attitudes of Twitter’ and I’d thought I share his thoughts here on - Left Over GREY MATTER.
Below are 5 Be-Attitudes that will @ScottWilliams suggests will help Tweeps have a positive and effective Twitter experience.
The 5 “Be-Attitudes” of Twitter
Be Real- Be yourself, don’t try to act like some fake guru, internet expert, coach or millionaire. You can simply talk about your day, share links, talk about your family, your whereabouts, be funny, inspire others, share business deals, tips & tools, be silly, engaged in the dialogue, observe… Whatever it is, just Be Real. Remember there are 10 Different Types of People on Twitter. The beauty of Twitter and social media is that you can just be yourself and people can take it or leave it. No Pressure. of Twitter. “Do You! It’s A Statement… Not A Question.”
Be Revealed- Share a real picture of yourself as your profile pic and not some weird avatar or some models pic that you swiped off of the Internet. If you have a catchy, professional, branded logo… they can be used as well. There are 20 Types of Twitter Profile Pics. and 6 Ways to Make Your Twitter Profile Work… it starts with revealing yourself!
Be Responsive- If someone is @replying or DM’ing you with something that requires a response, take a few moments at some point in your day to respond. Remember all DM’s and @replies don’t require a response; don’t get caught up in the unnecessary back-and-forth 2-way conversations.
Be Respectful- Don’t use twitter as a vehicle to have arguments, spew expletives, disrespect other Twitterers… and take some of those extra, extra long 2-way conversations to DM. Only follow those that you want to follow; understand that you can respectfully choose not to follow those that follow you. Give credit to others, show some RT love.
Be Relevant- Have an understanding of the Twitter culture… In other-words: learn the difference between an @reply and a DM, learn the processes and the systems, familiarize yourself with some of the 111 Twitter Tools & Apps. Make Twitter relevant to you, your business, your purpose, your vision, your desire, your need…
I think its fair to say that if we all lived by these (never mind the Twitter the world) the world would be a far better place. Then again didn’t someone wise say something like that over 2,000 years ago?
Check out @ScottWilliams blog – Big Is The New Small.
At The Party
Category Branding, Marketing, Technology, social networking
Ok, I love using Twitter, as my last post Twittersphere and beyond would testify.
In my opinion this is one of the best social media tools you could spend valuable time getting to understand. Sure there is a learning curve compared to other offerings like Bebo or Facebook, but its a completely different beast. With Facebook for example its about communicating with the people you already know, in most cases Twitter is about the people you don’t yet know.
Today I was dipping in and out of Twitter using my current favourite client Tweetie and noticed a tweet by @artbiz2day whom I’ve recently started following.
After reading this very interesting post at ArtBiz2day’s Blog entitled simply ‘Twitter Thoughts’. I was left thinking that perhaps many people are finding twitter a little frustrating, especially if they’re hearing all this buzz about using it as a marketing tool. Perhaps some are getting frustrated with having to put in so much time and not seeing much return financially for their time invested.
Well it does not surprise me that tweeters might feel this way if they opened accounts only with the intention of marketing their product, service or brand. In the world of Twitter the usual marketing methods will not work, people on Twitter don’t want to be a target audience. Normally everywhere we go in life it has been boxed up, packaged and marketed to us. But Twitter is not controlled by the marketing departments of the corporation or at least not yet.
Let me give you an example of how to view Twitter and how it can work for generating business for you.
Visualise Twitter as a party. Like any party you might attend, its about relationships. Some you already might have and others you might need to build. Like any event you attend, commerce or other wise, if your in business you will be keen to network and establish new contacts, but would you go to an event in the real life and walk around telling everyone what you do for a living? I don’t believe anyone in business would consider this a good networking strategy. Sure you would introduce yourself and at some point there will be an opportunity to mention what you do, but no one goes to a party or business event and talks only about what they have to offer.
So like in the real world Twitter is like being at an event and you simply interact with people there. Some share your interests, while many will not. But what you can be certain of is that each person has friends and family who respect their opinion and recommendations. If you make a good impression even on people who do not have a requirement for what you do, they may well have a need to avail of your product or service at some point later, or have no hesitation recommending you and your business to their followers.
What every business or brand must not do on Twitter, is stand in the Twitter room and hand out business cards or give a presentation. Like the real world, nothing will quickly put people off more than selling directly at a social event, and that is no different on Twitter.
The key is found in the word social. That is the clue to making a success of the twitter experience and bringing eyes onto you and your life. More eyes means more opportunities to collaborate, share what you do and eventually lead to more real interaction and possible business in the real world.
If your only looking to only sell on Twitter, then it’s not likely to work the way you might expect. Most success will be found in sharing information, providing assistance and spending time interacting, collaborating with other twitter users and creating good will. Like anything people want a relationship with you before they are going to avail of anything you might be trying to market no matter how good it might be.
I hope this short post will be of use and perhaps help people to realise that good business on twitter is not about making loads of followers, but rather creating a good reputation and connections.
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