In my slow return to blogging, there has been some thoughts running around my head and here is one that’s been cooking for a while. I love brilliant adverts, and with the amount of commercial that are rubbish we all remember even from our childhood the ones that stand out. As usual the John Lewis Christmas advert stood out because it’s visually brilliant and distinctively creative. However it also opened up a line of thinking I wanted to consider in how we see each other.
For example we come across people in our daily lives, people that perhaps we would not choose to be in contact, such as our family members and we all know we can’t choose our family. Some might even be those we work with as colleagues or clients, and again we have little choice in the matter. Others cross our path through out our daily lives. Sometimes even those we choose to call friends can at times really irritate or bother us, resulting in us considering how to avoid or de-compartment our relationships.
In comparison this got me thinking about grace and how this actually works in reality. For many of us the concept of grace is either alien or can appear an impossible concept to put into practice. There are many professional writers who explain grace as a type of compassion. But grace is really much more than showing mercy; and even if it was, do we as a society really understand compassion, never mind a deep concept of grace and how to apply it?
Take social media, there is no doubt it is a run away success in the sense of connecting people. It’s clearly a booming phenomenon within our modern culture and there is much to celebrate. Perhaps its fair to say that the rapid growth in social media has also been a result of us wanting to associate with those we consider liked minded or similar in our outlook on life. With the benefit of choosing to reject people as friends, and if they don’t meet our relational standard, we block people on sites like Twitter and Facebook because their comments are an annoyance to our daily walk through the digital world; and yet we get a sense of enjoyment from belonging to groups or forums that we feel a strong connection, simply because these are people we believe are just like us.
The down side is it also creates boxes to keep us only connected to those we want to be connected, isolating us from those who’s ideas might conflict with our own. We end up surrounded in a virtual way with people who are very much carbon copies of ourselves, well at least in how we think, believe or agree with us. Rarely do we allow ourselves to be challenged, interrupted with concepts or relationships that could be consider challenging or difficult, on less of course its beneficial to us.
Is this really how we believe we will develop – in cubes of individualism, boxed into a world of our own interests, or a virtual sphere populated by people who share in only our values, without the annoyance of difference! Wasn’t the internet community meant to be about collaboration, interacting and a sharing of ideas? A place where an idea could improve and develop alongside other ideas in spite of geographical location, regardless of background, and without corporate ownership or coercion!
My argument is that we are so captivated with being individual, that our real sense of community is jaded, even in terra forming the virtual world. This brings me back to the John Lewis advert and how it inspired me to think that although we might reject or wonder why we should bother with some people, especially when their ideas conflict or behaviour simply annoy.
While watching the advert a thought came to mind, don’t we all start out as wonderful, perfect, special children? I mean before life really begins to shape us and take it’s toll. Children simply know what matter, love without compromise, live life with expectancy, believe in the wonder of what might be possible tomorrow.
As I watched the Christmas advert of a variety of little kids excited about the presents they received. I realised, perhaps this is the way God sees all of us, even when we can’t see anything good and worthy in ourselves or others.
At The Party
Category Branding, Marketing, Technology, social networking
Ok, I love using Twitter, as my last post Twittersphere and beyond would testify.
In my opinion this is one of the best social media tools you could spend valuable time getting to understand. Sure there is a learning curve compared to other offerings like Bebo or Facebook, but its a completely different beast. With Facebook for example its about communicating with the people you already know, in most cases Twitter is about the people you don’t yet know.
Today I was dipping in and out of Twitter using my current favourite client Tweetie and noticed a tweet by @artbiz2day whom I’ve recently started following.
After reading this very interesting post at ArtBiz2day’s Blog entitled simply ‘Twitter Thoughts’. I was left thinking that perhaps many people are finding twitter a little frustrating, especially if they’re hearing all this buzz about using it as a marketing tool. Perhaps some are getting frustrated with having to put in so much time and not seeing much return financially for their time invested.
Well it does not surprise me that tweeters might feel this way if they opened accounts only with the intention of marketing their product, service or brand. In the world of Twitter the usual marketing methods will not work, people on Twitter don’t want to be a target audience. Normally everywhere we go in life it has been boxed up, packaged and marketed to us. But Twitter is not controlled by the marketing departments of the corporation or at least not yet.
Let me give you an example of how to view Twitter and how it can work for generating business for you.
Visualise Twitter as a party. Like any party you might attend, its about relationships. Some you already might have and others you might need to build. Like any event you attend, commerce or other wise, if your in business you will be keen to network and establish new contacts, but would you go to an event in the real life and walk around telling everyone what you do for a living? I don’t believe anyone in business would consider this a good networking strategy. Sure you would introduce yourself and at some point there will be an opportunity to mention what you do, but no one goes to a party or business event and talks only about what they have to offer.
So like in the real world Twitter is like being at an event and you simply interact with people there. Some share your interests, while many will not. But what you can be certain of is that each person has friends and family who respect their opinion and recommendations. If you make a good impression even on people who do not have a requirement for what you do, they may well have a need to avail of your product or service at some point later, or have no hesitation recommending you and your business to their followers.
What every business or brand must not do on Twitter, is stand in the Twitter room and hand out business cards or give a presentation. Like the real world, nothing will quickly put people off more than selling directly at a social event, and that is no different on Twitter.
The key is found in the word social. That is the clue to making a success of the twitter experience and bringing eyes onto you and your life. More eyes means more opportunities to collaborate, share what you do and eventually lead to more real interaction and possible business in the real world.
If your only looking to only sell on Twitter, then it’s not likely to work the way you might expect. Most success will be found in sharing information, providing assistance and spending time interacting, collaborating with other twitter users and creating good will. Like anything people want a relationship with you before they are going to avail of anything you might be trying to market no matter how good it might be.
I hope this short post will be of use and perhaps help people to realise that good business on twitter is not about making loads of followers, but rather creating a good reputation and connections.
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